CH 02 · POSITIONING
Lock onto one station
Brand positioning defines the one thing your brand should be known for, who it's for, and why it beats the alternatives. Tutto Media runs positioning sprints that end in a positioning statement, messaging framework and tagline your whole team can use.
WHAT YOU GETDeliverables
- Competitor map
- Positioning statement
- Brand promise and proof points
- Messaging by audience
- Tagline options
- Voice and tone guide
VIEWER MAILFAQ
When does a business need brand positioning?
When you're launching, raising prices, entering a new market, or customers can't explain how you're different from competitors. If your website could swap its logo with a competitor's and still make sense, it's time.
How long does positioning take?
Usually 2 to 4 weeks, including research, one workshop and two rounds of revisions.